Q. What is the Kellogg’s Better Starts Plan?

A. We recognise that health is important to everyone but that we all can sometimes find it hard to ensure we eat the right things. So, we’ve listened and launched the Better Starts Plan. It’s a plan that will overhaul our cereals by cutting sugar, reducing salt, increasing the amount of vitamin D and changing how we promote certain foods and will see the introduction of new no added sugar, organic and plant-based vegan foods

Q. Will my cereal still taste the same?

A. Yes, we’ve worked hard to ensure our cereals have the same great taste.

Q. Have you used any sweeteners to reduce sugar?

A. No – there are no artificial sweeteners in our cereals.

Q. When can I buy the new organic and vegan cereal?

A. It will be on shelves in January. The cereal will be called WK Kellogg.

Q. What’s next?

A. This is just the start, expect more news in the future

Q. Do all of your cereals contain fibre or wholegrain?

A. Many of our cereals are a source of fibre or high in fibre such as the new WK Kellogg cereals, All Bran original, Bran Flakes, Fruit n Fibre, Special K Original and Red Berries, and Special K Nourish. Many of our cereals also contain wholegrain including Bran flakes, Crunchy Nut Granolas, Fruit n Fibre and Rice Krispies Multigrain Shapes.

Q. Do your cereals contain GMO?

A. We don’t sell food containing GM ingredients in Europe.