The new W.K.Kellogg plant powered range

As part of our Better Starts plan to help families make healthier choices in the morning, we launched a launched a plant-based cereal range called WK Kellogg which includes no added sugar, low sugar, organic and vegan options. Named after our founder William Keith Kellogg, the new range includes two Super Grains Granolas, two Organic Wheats cereals and two No Added Sugar Granolas.

W.K.Kellogg cereals and granolas use a variety of wholegrains like oats, wheat, barley and rye, blending them with nuts, seeds and fruits to create different flavours and textures.

Our founder William Keith Kellogg cared about the communities that surrounded the company he founded. He was also a farmer and understood the importance and value of good agricultural practises. This is why we are donating 10p per pack of W.K.Kellogg sold to support projects that promote sustainable agriculture and provide breakfast for those in need.

To find out more about the W.K.Kellogg range, click here.