Vitamin D

Kellogg’s has increased the amount of vitamin D in its cereals

Vitamin D is needed for normal growth and development of children’s bones, as well as contributing to the normal function of children’s immune systems.

In 2013, Kellogg’s made a commitment and added vitamin D to all its children and family cereal ranges.

As part of our Better Starts Campaign to help people make healthier choices, by the end of 2018 we will have increased the amount of vitamin D in our cereals to provide 50 per cent of your daily needs in one bowl*.

When will the improved cereals be available?

By end of March 2018:
Coco Pops
Rice Krispies
Corn Flakes
Special K
Crunchy Nut

By end of June 2018:
Bran Flakes
Sultana Bran
Rice Krispies Multi-Grain Shapes
Fruit n Fibre

*This is 50% as recognised by the EU regulations